The project
Visual Identity
Zeax Creative Agency worked with Moboole to establish the initial visual identity of the brand. As the head designer, I developed the whole of Moboole's visual identity over two weeks.
The objective of this project was to build a cohesive and appealing visual identity for a new camper van company, aptly called Moboole. The final designs convey the company's values of adventure, comfort, and fun while appealing to a target audience of outdoor enthusiasts and road trippers.
Tasks
• Logo/Wordmark
• Typography
• Color Palette
A Note
I chose to present this project as a case study because it was my first time directing and designing a project from start to finish. I learned how to conceptualize and complete a logo, wordmark, and color palette, as well as build a brand package to be presented to the client.
The challenge
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The challenge was to design a visual package for Moboole that accurately captured both a contemporary and timeless feel inspired by the sunny coast of Southern California. These were the options we settled on.
The Process
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After curating a reference board to establish the brand's visual direction, we experimented with different color palettes, typography styles, and graphic elements, trying to find the perfect combination that would reflect Moboole's unique personality.
The results
The client chose a logo and wordmark combo that captured the child-like, adventurous Southern California spirit while establishing a contemporary and clean feel with a warm desert-neutral color palette. Moboole plans to use its new visual identity package when launching the brand in early 2024.
Moboole Van Mockup
Moboole Image Logo Overlay
