The Project
Everyone is a Rider Teeshirt
The Mob Shop, a biking brand located in Ojai, California, stands out for its strong commitment to inclusivity and community support. With a vision to diversify the biking demographic, they have cultivated a welcoming environment for cyclists of all backgrounds, genders, and ethnicities.
The Mob Shop requested two tee shirt designs that were colorful, captured inclusivity, and represented the Ojai landscape, to be added to their merchandise for 2023. The concept of the project was primarily centered around one of their brand statements, "Everyone is a rider" to emphasize The Mob Shop's stance on inclusivity within the sport.
2023-2024 Ojai Visitors Guide Advertisement
The Mob Shop also tasked me with designing an engaging advertisement targeted toward the diverse range of guests from the local five-star inn. The concept was meant to evoke the child-like feeling of riding a bike during endless spring and summer days.
Tasks
• Merchandise Designs
• Tech Packs
• Advertisement Design
Everyone is a rider teeshirt
2023-2024 ojai visitors guide advertisement
