The Mob Shop
Industry
Cycling
Role
Art Director, Lead Designer
Responsibilities
Merchandise, Custom Typography, Advertisement Design, Customer Relations
Objective
Create an eye-catching, original design for The Mob Shop merchandise with the message "Everyone is a Rider".
Design a sleek, on-brand jersey for both a women's and men's Mob Shop x Rapha luxury cycling jersey.
Craft an engaging advertisement for the Mob Shop's rentable electric bikes to be printed on the 2023-2024 Ojai Visitor Guide.
Merchandise
The Mob Shop requested merchandise designs that capture inclusivity, and ideally draw inspiration from the surrounding landscape, to be added to their 2023 merchandise. The concept of the project was primarily centered around one of their brand statements, "Everyone is a Rider", to emphasize their stance on inclusivity within the sport.
Rapha x Mob Shop Jersey
The Mob Shop collaborated with Rapha, a luxury cycling clothing brand, to create a jersey that both reflects Rapha's minimalistic style while incorporating elements of Ojai.
2023-2024 Ojai
Visitor Guide Advertisement
The Mob Shop requested an engaging advertisement targeted toward a diverse range of guests from the local five-star inn. The concept was meant to evoke the child-like feeling of riding a bike during endless spring and summer days.
